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What Is Your Data Really Worth?


Everyone tells you your data has value, but … how much? New research from ESG analyzed 1,350 organizations worldwide to discover a three-stage maturity curve for data utilization, and put a dollar value on moving up that curve.

  • Leading-edge data innovators use data to raise gross profits by 12.5%.
  • 97% of this top tier meet or beat their customer retention targets.
  • Mature organizations are almost 10 times more likely to draw more than 20% of their revenue from new, innovative products and services.

Read the report to see how leading organizations bring data to every decision and action, and learn how to begin tapping the full value of your data.

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Download the Research